The loudest stories in tech today aren’t always the ones that matter.

Founders chasing unicorn status often forget that the real magic isn’t in the valuation — it’s in the value. Not how many users you can acquire with a paid campaign. Not how fast you can growth-hack your way to $5M ARR. But whether people actually need your product to exist. Does it help them save time, money, or solve a real problem?

Too many startups today are optimizing for visibility over usefulness. Scale over substance. Vanity over value. It’s growth at all costs — until there’s an exit. And there’s nothing wrong with exits. But is it really helping users if the product gets shut down the moment it’s no longer “strategic”?

This blog isn’t about playing that game.

0 → Real is a space for founders who build to solve problems — not to impress investors, the press, or their peers. Build things that are quietly durable, not just loudly temporary.

I’m not chasing followers or funding rounds. I’m chasing impact — and the clarity that comes from building something real, whether it’s quietly useful or widely seen.

If you’re reading this and you feel the same — good. You’re not alone. Let’s build for real.